There is a game event that can be realized because it is from the gamer-What is the image of the person who seeks the business expansion in the field of ESPORTS?

In recent years, an ESPORTS scene that has been rapidly looking up. It can be said that it can be said to be the core is offline events and various conventions, and the shadows have a different event vendor. The ground stage, which has been working with various events, such as the "Ava Avian Festival" and "Red Bull Tower Of Pride", is now looking for human resources to expand our business. This time, Mr. Kiki Miki Co., Ltd., a representative director of the Grand Stage, Inc., with the company with the company with the company and partner for more than 10 years, and themselves, we will continue to work and seek I was asked about human resources. At the end of the article, a link about recruitment information is also posted, so please check here if you are concerned.

# "Ava Ava Festival" was a trigger for the game industry

Matsui (hereinafter referred to as Matsui): It is also the first time to talk to such a wind.

Miki Kiki (following, Miki): I'm pleased to meet you, today.

Matsui:
What's wrong, but I think it's a lot of interesting combinations. In the same 2002, the company was established, and it has been a long game promotion event and the establishment and operation of the ESPORT tournament.

Miki: We have leveraged wisdom to make use of our well-known fields.

Matsui:
That's why age is 10 years old.

Miki:

Mr. Matsui was born in 1969, and Matsui is born in 1979.

Matsui:
Moreover, when I get rid of the gamer, Miki-san is a guachi event store and a lot in various ways. However, I first met the 2008 World Cyber ​​Games Japan Qualifying Tournament.

Miki: I agree. Originally, we have made an event production and operation in a wide range of genres, such as music, automotive and concerts. Currently, the game related work is increasing, but basically we are working with all genres. Conversely, I did not know anything about the game.

Matsui:
Why did you get a game event?

Miki: The client's marketing person in charge of the client was changing to the game company. So I will do an event in the same way ... it's opportunity. However, we have events and stage designs, but do not know anything about the important game. So, as a result of looking for someone who is familiar, I went to Groove Sink. It was literally a momentum for searching in the phonebook.

Matsui:
When entering the game event, what was the most difficult?

Miki: There are various genres in the game. There are various types of events in the game, such as fan events, new presentations, and match events. If there is a mistake, it will be the outcome of the focus. I needed to understand from there.

Matsui:
In such a flow, I was at the beginning of work at work, but the online FPS game "Alliance of Valiant ARMS" (AVA) offline event, "AVA" Festival.

Miki: "AVA" has been engaged in events consistently from domestic launches in 2008. In order to activate community, events were held at various levels from fan events to the world tournament. However, if you help people who understand deeply about the contents of the game, the completeness of the event will increase. Therefore, Mr. Matsui has made me talk.

Matsui:
We also held various game events so far, but I had a good opportunity to absorb the professional eventer skills and know-how. In fact, in 2008-09, F2P PC online games have reached the golden period, and even in Japan, new titles have been announced with great momentum. Along with that, as many events are held in various places, as a matter of course, various troubles occur in events.

Miki: We also learned while accumulating events for trouble. In fact, the first 1-2 was the most important issue. Power is not connected to the network even though the power is not stable, but not to the network ...... Both have only been preceded by the previous example. Therefore, I always done various simulations. It was time to do various devices such as "trouble with problems and prepare at the time of the game."

Matsui:
We were also pointing like Yama Arashi, as we rose up to Namajima gamer at that time. Ladies like "a vendor who does not know the game is not a partition!" Still, if the degree of completion of the stage is high, you can do a good event. For gamers, there is a place to be clarified, such as "I can fight there!" For that purpose, each other's communication is important. I was learn about that while working with Miki.

Miki: On the other hand, we will also be able to focus on the main business production surface as a problem is accumulated to some extent. If you do so, you will be able to make a stage where it will be good and tension. Then, the player also raises the motivation, and as a result good matches. In the third to fourth years, I finally came up to that level.

Matsui:
It was the symbolic "Ava Ava Festival 2011-Korakuen Hall, Winter Chamber". Matrix was made from the first time to the venue, and the matrix has grown to the Tokyo Dome.

Miki: "I want to see the player who fights at the paradise hall after the martial arts area," I was surprised that the gamer sharing such a thought was the same.

Matsui:
The winning prize was also 300,000 yen, and it was a small amount if I think now, but at that time it was a tournament that collected the most player in Japan.

# Event from zero "Red Bull Tower of Pride"

Matsui:
Next is "Red Bull 5G". I was able to plan and operate the game tournament with Red Bull, and I had a voices from the 2014 tournament held at Akihabara UDX. At the "Ava Avian Festival", I had a job from Miki, but this time I asked for work from here.

Miki: I agree. In that sense, I think it is an interesting relationship.

Matsui:
To be precise, the "Red Bull Gaming U" held in 2013 was released. It is an event that invited a top player and made mini-camps for student gamers in one night and two days. It has been held on August 30th and 31st, and for students, there was a aim to make the last memories of summer through the game and grow as a gamer. So it was surprised at the height of the hospitality of the ground stage.

Miki: In fact, the hospitality was important as most of the events that have been engaged in BTOBs other than the game industry were the sales promotional event. Even for the performer, he also required high hospitality minders to visitors. On the contrary, I knew only how to do it, so I had received advice from Matsui-san to "I don't need there."

Matsui:
Oh, thanks to the events built in a lot, the participants have changed their face.

Miki: It was a point to be able to provide any surprise to the participating students. Have a step in the venue step in one step, and feel like a voice appear. If a good expression is pulled out from the player, it was experienced to have a good match. If so, let's do what you can do as an event store.

Matsui:
That's right, it was "Red Bull Tower of Pride" held in 2017 that he created an event. It is an event that made the decision match of "Street Fighter V", but it was also a difference.

Miki: I agree.

Matsui:
When explaining the situation easily, the Japanese professionalgemer was already showing a variety of activities at overseas tournaments, and it was time when ESPORTS was focused on in Japan. In parallel, Capcom Pro Tour has also begun, and a proud player on arms all over the world had a prize and gave a game. In such a year, we will hold a single event event, and that the prize amount is inferior to what happens .... What do you do?

Miki: It was about February 2017 that received the consultation of planning first. Immediately after another event was over and after another event, "I have a little consultation", "I have a little consultation, but" said RED BULL and Matsui-san.

Matsui:
That's right (laughs). However, in that event, it is literally I made the same kind of classes that I was literally looking up from zero and planning. We have received events in response to the client's request, so there are many things that can not be planned freely with various circumstances. It became an event that "Red Bull Tower of Pride" literally creates from zero.

Miki: Red Bull 5G, Red Bull Gaming U, RED Bull's event is the point where "Wakuwaku" is "exciting". At this time, I wanted to win the tower like the movie "Death play", and I wanted to win and try to win. Therefore, if you win the tower at the event venue, you can fight there, if you win there, you wanted to have a request to have a natural understanding.

Matsui:
And that it was a big value that was a "winning gold zero". At that time, "Japan doesn't get a high prize money, so ESPORTS will not rise," isn't it started to come out. On the other hand, there was a sense of discomfort from the past. Certainly the prize has never been over. But isn't it the result? For gamers, it is really important to be their own pride? If so, I wanted to come from the whole country with only pride, it was a conclusion that I would like to put in the event name.

Miki: However, since it was an event that was not in the past, there was also a place of dark search. Venue layout, art plan, lighting plan, we were promoting each, but when I was doing rehearsals on the day before, I looked at the venue from Mr. RED BULL and Matsui and Stage, and "Oh, I wanted to do this. That's why it was the moment I was able to imagine, "Wakuwaku" of the next day. From the planning stage, the concept of "only the pride only" that only the pride "is not blurred, and the success of the event is the success of the event that we want to do I thought.

Matsui:
Isn't the event of the event stronger? Even the same content is completely different by the vans. That's why you create a good event.

Miki: There is a place where you are doing every time.

# I want to set the "Dasagi goodness" of gamer

Matsui:
Recently, as a game event, streaming relay is required, but is there anything that is felt about this point?

Miki: That's why there is no know-how, so we cooperate with our partner company. There are many things to learn from there. As a major premise, is it not a live broadcast. So, as we also have a script for a unforeseen situation, we are preparing a script. Not only the words, but in seconds, such as people and mono movements.

Matsui:
It is very fine. I also studied there.

Miki: However, I think that it is too hard to go to Gachigachi, and I think that a good look of a player does not come out if it is done with a planned harmony. As a result, the game is over and ended. As a result, in recent years, prepare is perfect, and I keep in mind that it will not be fitted in the main production. What happens from there will not produce 100 to 200 times worth of value.

Matsui:
It is deep.

Miki: However, this is a part that is not vulnerable to itself, and it is a point of our future themes and issues.

Matsui:
Speaking of which, in order to enjoy "ESPORTS, you have to create a star player". I have a very sense of discomfort, but how is it?

Miki: That discomfort may be because it is a position to work with the event.

Matsui:
What we can do is not a place where star players may be born? Arbitrarily, I think it is impossible to "produce star players at this tournament". If you decorate it with a good way to decorate it, you will soon get plated if you don't have anything from your usual.

Miki: In fact, I'm not familiar with everyone, so I'm sorry. There are players who enter and have a pose, but are somewhere. However, it is now possible that the appearance that they are embarrassed to be embarrassed, and it is actually good. The guy who is deciding to pose is seriously regretted and regretted. I feel that such a figure is really cool, and I would like to make it an industry standard by making it firmly.

Matsui:
Such two people have been involved in game events for over 10 years so far, and have you ever met a 1000 players? Recently, students have become a member of society and will be greeted by work. I am deeply impressed.

Miki: I just think that it is just that time. While the generations active in "AVA" retire from the game scene, the demand for game events is expanded, and people who know the games are required. In fact, various companies are enabling community formation through a game event. However, since the Publisher's main work is to create and sell games and sell, there are many know-how for events. Yes, the opportunity to inquire has increased.

Matsui:
In the last few years, I just said that "ESPORTS regular year" has suddenly increased. However, as I said before, the game event has no know-how if there is no know-how. If there is a hardware trouble that does not connect to the net, there is a hardware trouble that you can not connect to the net, there is also a human trouble that the game room does not stand out. As a result, it is not uncommon that the tournament is interrupted.

Miki: I think game events are really difficult. If the difference from other events is not understood properly, it will be put into "mold". In some cases, "Game love" is missing ....

Matsui:
If you are doing it as a hobby, you can ignore costs and resources. On the other hand, if you are a business, there is always a budget limit. From the gamer, "a tournament that does not know the game" will react excessively, and conversely, there are too much respect to "I know". Isn't it difficult to balance?

Miki: What we are saying well, our company says "to support the people who love the game." It is better to know more than not knowing anything about the game. However, there are many games. Naturally, it takes time to play.

Matsui:
That's right. I also heard that I used to play "Miki, do you not play the game?" However, I have not said it all recently. There is a chance of thinking about it. The important thing is not "playing as a gamer", but "to pull out the points and elements of each game well and be able to communicate properly through the event".

Miki: I often talk to a couple watching a boxing game. The electric light canor counter is decided, and one player goes down, and the boyfriend is excited, but that's why she does not know well. Naturally, the boyfriend says, "That is the counter ......". So she is boring her, she is interesting through the commentary of my boyfriend.

Matsui:
Yes yes.

Miki: How to increase the watching fans like that, it is very important for the expansion of the event market. To that end, it is important to increase the players' fans while also games fans. That's why the star player is important for that. In fact, many companies are beginning to be aware of their importance. We also want to put emphasis on making environments for that.

# I want a person who can create a "rules outside the game"

Matsui:
However, there is not enough staff for that.

Miki: That's right. We are actively recruiting new graduates and mid-career in expanding the game event field. Those who have high communication skills, as well as experience in creating event promotions and event companies. A curiosity. Those who are interested in various things. If you have a specialty area. It is good if you can do our best without seeing anything.

Matsui:
For example, at a new graduate, what kind of personnel are recruited?

Miki: I like the game, understanding the game properly, and in the event of a game event, it is a person who is firmly responsible because it does not matter in a specific area. I do not mind about academic background. As I mentioned earlier, I think it would be nice to consider as a second carrier of people who have been active as a gamer. I would like to look forward to loving, motivation, attitude for their games.

Matsui:
However, in order to operate an event as a matter of fact, there are many flashy parts such as presidents and delivery, as well as a lot of mud. What do you want to expect to gamers on top?

Miki: The game is a rule structure, but game events surround the game and there is another outer rule. It is a power that can be created from scratch. It is important to have a game and play.

Matsui:
Specifically what happened?

Miki: We often say that "Iko Conditions to players". For example, if you stay at the hotel on the other day before the tournament of the fighting game, a player is a single, a player who has a difference in the room like a twin, it's not equal condition. By setting up equal condition, the player will be relieved to facilitate the tournament. These pointouts do not appear unless it is a gamer. In fact, we also notice through events.

Matsui:
Sometimes I have such a gamer, I also adopt such a former gamer. Because they are an amateur as an event, they first start from chores, and they will gradually leave the advanced work. If you do more than three years, you will be divided by the event stage of the Tokyo Game Show. What about Miki's company?

Miki: My house is the same. If it is a new graduate, first you will start as an assistant at a position like the scheme across the event. It is a choice. After that, among the various positions that make up the event, you will be involved in one of the various positions, and you will be working to be able to be in charge perfectly. After that, while gradually experiencing the upstream position, it is the main flow that advances to the position to oversight.

Matsui:
In fact, even if it says an event in a bite, there are various sections.

Miki: I agree. Starting from the search of the venue, there are various roles, such as drawing design, art, decoration, sound, induction, reception, production, and car care. By extremely one of them, I think it is whether you can find fun and crisp.

Matsui:
Specifically, what kind of business will you do?

Miki: In the production assistant, the project will be examined so that you go smoothly, get an appointment, or create a material creation, order management, preparation for production, and a production on a production date. When it comes to production staff, it will be involved in creating and managing production and management, preparation for production, and communication with cooperating companies, and cooperation.

Matsui:
What about your arm as a gamer?

Miki: Loving and understanding of the game is necessary, but I think it's another than the title that won the national tournament. Rather, the game is not good enough, but I feel like I'm thinking about offline events, etc.

Matsui:
On the other hand, what about recruitment of mid-career? Is there an image that you want to come to these people?

Miki: The event industry is also welcome, but if you are a game company's advertisement and publicity, please apply by all means for those who are working with the gamer community. On the contrary, about the know-how of the event, we can teach any number.

Matsui:
There are a position called Community Manager in Western and the United States, but it is limited to those who are still exclusively in Japan. As a part of the carrier path, the idea of ​​working on the game event operation may be an ai.

Miki: In such an idea, in fact, "I do not have a branch office in Japan, but I would like to make a game marketing" increasingly increasing. We want to accept such needs and be able to handle our company and become a company that can be engaged in marketing from marketing ... There is also such vision.

Matsui:
That's interesting.

Miki: Of course, as a company, as a company, you have to put a variety of power, including language communicating skills. We also look forward to the recruitment of those who are interested in such business development.

Matsui:
It seems that I will show a lot of spread. It is likely to be connected to differentiation in the increasing number of companies that work on game events.

Miki: thank you. Among them, we make it a motto that we think that they think that they think are cool. As a result, sometimes they may sometimes beyond their profits, but such minds may lead to business as a result, and it is also a company character.

Matsui:
I feel well with my job with my work.

Miki: On the other hand, what we think of "cool" is aware of the flow of the market in the flow of the times.

Matsui:
Lastly, as important, the grand stage is not a game event specialty.

Miki: I agree. In fact, how much, the Esports market is expanding, and there are places that can not be accurately identified as we. Of course, since we are seeing the expansion of the market, we are looking for human resources. Production experience of game events should be acquired by the ability of considerable trouble simulation. The findings and know-how obtained there will also be used in the event operation of another genre.

Matsui:
Recently, I have an opportunity to give guest instructors about ESPORTS at various universities. The other day after lectures at the International School University, I asked students to write a place for "Esports 5 years later". Various ideas were received and I was also stimulated.

Miki: What kind of content did you have?

Matsui:
From what was released, it was different from what I got to the ground. However, in terms of 2023, it is three years after the Tokyo Olympics. At that time, there will be more popular technologies such as 4K Broadcasting and 5G Circuits and VR. On the other hand, I think that the Olympic is over and the number of content shortages is increasing.

Miki: In fact, I think that the Tokyo Olympics in 2020 is not a goal, but everyone is known to be the next start. Among them, how to enliven the entire competitive (competition) game through game events is our challenge. If you focus on providing good events to the market, we think that the results will be arrived naturally.

Matsui:
In summary, the event industry is first in the main business, and from there, it will spread to the other fields while focusing on the game event.

Miki: I agree. There are a lot of tough faces in the process of making events, but you can also taste the joy that grows by that amount. I think that there is also interesting to create a better thing next to the next while realizing the joy.

However, we look forward to the recruitment of people who can grow together with poor power.

Welcome to new graduates and midway!

Those who are interested in the event production work involved in the game, those who like to contact people, participating experiences to game events, etc., and those who have a good-looking field, etc.

· Age: From 20 to 35 years old · New graduate: If you are familiar with game events, familiar with the game · Mid-career: Produced work experience person, advertising and public relations experienced person, preferential treatment.

# # ~ ~ ~ Grand Stage Company Briefing Corporation Notice ~ ~

~ ~ I will carry out a company briefing session on July 27-29. ~ ~ The briefing session has ended.

For more information,
http://grandstage.jp/recruit/ please look at. Job information can be checked here. Please take a look.

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